Kaifu Lee takes action to initial offline advertise campaign of Google(China).

Facing with the drop market share, Google(China), being always spread by word of mouth, will make offline advertising campaign in China.

A insider said to TechWeb that Shanghai-based hotsales network, an agency of Google(China), had recently provided some customers' profiles to guge. Guge plans to deliver outdoor ads focusing on the place where their customers always passed by.

The insiderman said that Google(China) had given a list of 700 key customers to hotsales firm. Because of 500 companies out of 700 in Shanghai, they decide to test advertising campaign in Shanghai.If the result is good, they will put the pattern to the whole domestic major city. The interesting point is that the important customers listed by Google(China) are not the customers whose volumn of ad deliveries are huge but the high fame.

Cui jing, the PR manager of Google(China), didn't manifest the news. She expressed that she was only in charge of the PR affairs, knowing little about the ad events.