Guge Shanghai-based research center is initiated, specializing in AdWords localization.

It is reported that Guge Shanghai research center has decided company location, pushing forward to the progress of localization research and development work.

A person concerned said that some office building close to Nanjing Road and People Square had been selected . Kaifu Lee expressed before that the direction of research center in Shanghai would be the Ads system.

It is analyzed that Guge AdWords localization tasks have been started ahead of selecting company address. The progress of developing Chinese AdWords has been introduced in the Guge's official blog. The system of Guge Chinese AdWords help, register and feedback has been unveiled. Chinese users can learn and register AdWords with the Chinese pages.

Kaifu Lee takes action to initial offline advertise campaign of Google(China).

Facing with the drop market share, Google(China), being always spread by word of mouth, will make offline advertising campaign in China.

A insider said to TechWeb that Shanghai-based hotsales network, an agency of Google(China), had recently provided some customers' profiles to guge. Guge plans to deliver outdoor ads focusing on the place where their customers always passed by.

The insiderman said that Google(China) had given a list of 700 key customers to hotsales firm. Because of 500 companies out of 700 in Shanghai, they decide to test advertising campaign in Shanghai.If the result is good, they will put the pattern to the whole domestic major city. The interesting point is that the important customers listed by Google(China) are not the customers whose volumn of ad deliveries are huge but the high fame.

Cui jing, the PR manager of Google(China), didn't manifest the news. She expressed that she was only in charge of the PR affairs, knowing little about the ad events.