2007 culture blue book reveals the new regulatory policy of the Chinese government to blog.

Zhang xiaoming claims that till the end of June last year, the frequent bloggers have reached 28 million in China , while 150 million at the end of 2005.
He thinks the number has risen dramatically. "The trend indicates that 'new entertainment era' is coming".

He says that blogger as a kind of "creator" has increasing influence, so the state department concerned will issue policies at the proper time to strengthen the regulation of this new media.
Meanwhile, he also expresses that these regulatory policies are under the research and China is keeping up with the world at the aspect.

Lenovo.Inc plans to lay off 1000 employees, including 400 staffs in the region of Great China

It is reported by overseas media that Lenovo Groups continue the process of corporation restructure, laying off about 1000 employees in global, 400 employees in the region of Great China included.

The news quoted what an insider said that the action will be taken recently. Lenovo needs to pay 60million dollars for layoffs, but the company will save 150millions per year.

Lenovo has ever structured on March last year with laying off 1000 employees to integrate global marketing and office support function.

The request for Google's getting Chinese domain name(www.gmail.cn) has failed.

City Netizen Spend 2 Hours on the Internet Per Day

The data, from the report released by CTR market research organization, show that netizen of Chinese cities spend 2 hours on the web per day.

The report says that the average time of surfing the web for Chinese has grown rapidly in the past 5 years, 88.5 minutes in 2002 to 137.8 minutes in 2006.

The people in charge of media and production research department in CTR claims that the average time daily which people spend on the web will surpass the average time on TV in 2007 with the present growth rate , becoming the longest time of media for netizen

The report also shows that the share of netizen in home increase steadily while the share of netizen in net bar decreases sharply. The main place for people surfing the web are in-home and in-company.

Baidu(Nasdaq: BIDU) will spend $ 150 million into Japanese market

Baidu(Nasdaq: BIDU) release Q4 and 2006 earning results early today. Then, Robin Li, CEO of Baidu.com and Shawn Wang, CFO of Baidu.com deliver a call conference, answering the questions from analysist.

Shawn Wang claims that Baidu.com plans to invest $150 million in the Japanese market, including recruiting staff, web construction and daily operation. Robin Li says that the company will recruit Chinese and Japanese employees simultaneously and put servers in Japan to realize the localization.

Robin Li reveals that the domain for Japanese web is www.baidu.jp. Baidu.com preparing for the Japanese market two and three quarters ago.

Purchasing on the Web challenge traditional shop mall

Spring festival is coming, people have new way of purchasing. Besides traditional supermarket are preparing for the goods actively, such e-commerce as PaiPai.com,Taobao.com and eBay all offer specialized commodities pages for the consumers.

Lucy is a white-collar officer working for a consulting firm, accessing frequently to PaiPai.com and Taobao.com. To prepare for the coming Spring Festival, she begin to buy goods from the Internet."The common things for the Spring Festival can be bought at the supermaket, but some specialities will be get from the web.There are a lot of special store selling the local specialities with a wide range and proper price. And it's convenient to special delivery."

Lucy said that there are some colleagues surrounded her also preparing for the merchandise on the web."A lot of colleagues which will return home land hope to bring back some special goods. There is a wide range of goods on the web, so you can find what you want easily."

"The web apps prevailing add more and more fashionable factor into the traditional festival. There are challenges to the off-line mart with the rise of web purchasing."a insider said.

9th City will pay $ 350million to WebZen, refreshing the new record of export of Korean games

It was reported by foreign media that WebZen, a Korean game development, claimed to create a new record of game export in Korea, earning $ 350 million through the trade of selling operation right of in China.

Recently, 9th City has confirmed that they signed a contract with WebZen about the shooting web game , but they told the details.

The Revenue of C2C e-commerce Websites Reach 21.6 billion

According to the data of DCCI Internet Data Centre, the revenue of C2C e-commerce websites have reached 21.6 billion.

It is expected that the revenue of C2C e-commerce websites in China will increase at the rate of 3.81% in 2007 to 41.2 billion in 2008.

(The orange colum represent the scale of C2C. The line is the trend for the increase rate)

The Former Blizzard Staff Resign to Start Up

Feb 5th, the RED 5 studio, composed of former "Warcraft of the World" core creative team, claimed that a co-headquarter would be set up in Shanghai.

RED 5 Studio's aim is to develop MMOs. This company will design and develop north-America- and-Asia-oriented productions with collaboration separately in Shanghai and California.

RED 5 has raised 150 million RMB as the series-B fund invested by BENCHMARK CAPTITAL and SIERRA VENTURES, for the construction of global studio. SIERRA is one of the strategy investor of GOBI VENTURES, which is a venture capital company in Shanghai, focusing on the digital media field.

Now, the Asia-pacific region has been the largest online games market. It was surveyed that 25% of the users in this region played MMOGs. The demestic consumption has reached more than 3.9 billion RMB per year in China.

The China web apps research top3:search, portal, Email

The Internet association declare that the statistic shows that the search, portal web and e-mail are the most frequent services the netizen use when they are surfing the web.

The data,released by DCCI International Data Centre indicates,shows that:
The search engine is the No.1 web application with 89.74 percent user reach rate. The portal website and E-Mail have seperately 89.08% and 87.83% user reach rate, ranking the second and third on the list.

DoNews(beijing) Feb 9th: Google(China) officially release the "map" channel on the index page.
Meanwhile, the date service supported by the map service provider www.mapabc.com has been largely modified.

Goolge begin to recruit 20 production managers, speeding the process of localization

The journalist, logging on to the job page of Google(China), finds that production managers are being recruited in the large scale.

Then Google(China) news reporter confirmed the finding.

DoNews: Sohu.com claims the assignment, promoting two women as co-chairman.

3 investment bankers are focusing on the Internet, sina.com and sohu.com will benefit most.

IDG Huge Shong: China is not an "investor heaven" but an "entrepreneur heaven".

Feb 2nd 2007: Huge Shong considered that there were too much investment entering into China in 2005 and 2006. The situation is good for entrepreneur to acquire investment easily.But investor should spend more time and energy to estimate and analyse the focused project.

And, Huge Shong held that the massive investment pouring into the market would result in the deficiency of the additional funding.　　

The famous Chinese IT blogger Keso now is leaving DoNews.com