2007 culture blue book reveals the new regulatory policy of the Chinese government to blog.

Zhang xiaoming claims that till the end of June last year, the frequent bloggers have reached 28 million in China , while 150 million at the end of 2005.
He thinks the number has risen dramatically. "The trend indicates that 'new entertainment era' is coming".

He says that blogger as a kind of "creator" has increasing influence, so the state department concerned will issue policies at the proper time to strengthen the regulation of this new media.
Meanwhile, he also expresses that these regulatory policies are under the research and China is keeping up with the world at the aspect.