Iresearch: tudou.com analysis

1. The overview of Tudou.com

Tudou.com is earlier video sharing platform. The platform began running at April 2005.Tudou.com provide a platform on where users can easily release and collect individual video. Thereare 350,000 registered users and 250,000 video clips, among which 60 percent are original with 4000 clips uploaded daily and 3 millions clicks per day.

2. Platform core competitieness

1. business model

Tudou.com release"Toodou Ad" on March 2006, meaning that the commercial will be inserted into the video uploaded with the prerequisite of users applying for Toodou Ad service.

The revenue will be split for content provider and the website. If the user account reaches 100 yuan , the user can take out the money from Toodou. The presuppositon is that the commercial is inserted into the content. Now, there have already been such brands as Bayer Medicine, ebay.com.cn,youxi.cn and Kia.

2. integration with other trades

Todou.com take positive and sensible attitude to incorporate with other industries. Now Todou.com has signed the contract with Shanghai eastdragon mobile information company,preparing for the 3G's coming. Todou.com also provide some videos for the DV365
program in Shanghai Channel, permeating through the TV field.

With the development of 3G and the mature of IPTV, providing original works for the cell phone and TV may be the new profit point of Tudou.com.

3. The capital edge

Tudou.com has raised two rounds of funds, $ 8oo,ooo and $ 8.5 millions, which got more than other video sharing platform. The capital offer economy security for the continuous development in the future.